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MA Public Relations and Digital Communications with Advanced Research

MA Public Relations and Digital Communications with Advanced Research

Different course options

Study mode

Full time

Duration

2 years

Start date

22-JAN-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Public Relations Communication Studies

Course type

Taught

Course Summary

About the course

On this exciting two-year course, you will learn core principles and gain an advanced understanding of public relations and digital communications. The first year of this course is the same as the one-year

  • MA Public Relations and Digital Communications course
  • . It is the second year that differentiates these courses.

    You will find out more about the second year in the ‘What will I study?’ section below.

    This MA Public Relations and Digital Communications course will enable you to:

    • Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
    • Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.
    • Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.
    • Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.
    • Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.

    Modules

    Advertising and Marketing Communications (15 Credits) - Core
    Research Methods 1: Critical and Theoretical Debates (15 Credits) - Core
    Crisis and Reputation Management (15 Credits) - Core
    Digital Communications Management (15 Credits) - Core
    Public Relations Theory and Practice (30 Credits) - Core
    Media Project (60 Credits) - Core

    Tuition fees

    UK fees
    Course fees for UK students

    For this course (per year)

    £12,360

    International fees
    Course fees for EU and international students

    For this course (per year)

    £18,800

    Entry requirements

    The equivalent of a good 2:2 honours degree (i.e. minimum 55% classification grade) and IELTs of 6.5 including 6.5 in writing.

    University information

    The University of Hertfordshire offers a huge variety of postgraduate courses across 19 subject areas, from creative arts to sustainable planning. It offers flexible study options to suit a student’s lifestyle, fantastic links to business, and expert guidance every step of the way. Why choose postgraduate study at Herts? Student Satisfaction: 5th in the UK for Overall Student Satisfaction (PTES, 2024) and 1st in the East of England for...more