This course (previously Business Intelligence and Analytics MSc) addresses the need to propel information-gathering and data organisation, and exploit potential information and knowledge hidden in
The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.On this course, you’ll gain skills in interpreting