Marketing (MSc)

Cardiff University

Develop the creative expertise to understand customers, influence markets, and succeed as a modern marketing professional. Discover the world of marketing through our dynamic and forward-looking Marketing (MSc) programme. Designed as a conversion degree, it welcomes students from a wide range of academic backgrounds and provides a comprehensive pathway into the marketing profession. Your learning journey begins with examining the role of marketing in a globalised economy and gaining insight into the psychological and sociological factors that influence consumer behaviour. You’ll then learn how to create, deliver, and measure value across the customer journey, while addressing the growing importance of ethical, responsible, and sustainable business practices in contemporary marketing. Your learning journey will culminate in an applied live project or dissertation in marketing. Core modules cover all essential areas of professional marketing, while optional modules allow you to tailor your studies to your career goals and interests. Your success matters to us, which is why we also offer an optional (but recommended) online preparatory module focused on developing foundational skills in marketing management. Available upon enrolment and before formal teaching begins, it allows you to start your studies with confidence. You’ll gain a strong grounding in core marketing principles alongside critical and strategic thinking, combining theory with practical application to prepare you to thrive in fast-evolving, competitive markets. As a Marketing (MSc) graduate, you’ll be ready to navigate complex business environments with creativity and confidence in today’s global marketplace, and to lead marketing efforts that create value not just for businesses, but for society as a whole.