MSc Management (Marketing)

Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.

MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management.

As one of our Master of Management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through these optional modules, you can align your course with your career aspirations so that you graduate with a perfectly tailored master’s degree in marketing and management.

MSc Management (Marketing) covers contemporary marketing and management issues, such as:

• the impact of social media on consumer behaviour
• consumer relationships
• brand communication
• marketing strategy

We ensure that your education in management is both theoretical and practical, allowing you to develop expertise in a chosen area of marketing management.

Your future

With a degree from Essex Business School, you will be an attractive candidate to high-profile employers and can target roles including global CSR consultant, public administrator, and management accountant. 90% of University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Our graduates have entered high-profile organisations and exciting SMEs, such as:

• Groupon
• HP
• KPMG
• fast-growing digital agency, Footprint Digital

We encourage you to be creative, innovative and consider the ethical implications of business, so you also have an excellent foundation to start your own business, should you wish.

You need a 2:2 degree, or international equivalent, in any discipline.