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Full time | University of Essex | 1 year | OCT-26

Study mode

Full time

Duration

1 year

Start date

OCT-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course Summary

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree.

Modules

This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£15,750

International fees
Course fees for EU and international students

For this course (per year)

£24,675

Entry requirements

A 2:2 degree, or international equivalent in one of the following subjects: Marketing, Advertising, Business Administration, Communications, Management. Other degree types will be considered on a case by case basis and applicants may have to demonstrate at least two years' additional relevant work experience in one of the following fields: Advertising, Branding, Communications, Digital and Social Media Marketing, Marketing, Media, Sales.