Find out more about studying MSc Marketing at University of Essex? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
Master of Science - MSc
University of Essex
Full Time
Oct 2027
1 Year
Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree.
This module introduces the methods of research in the fields of marketing. You explore a variety of quantitative and qualitative methods, using examples and case studies to determine the suitability of different types of research in particular situations. You gain understanding of research ethics and acquire the skills to organise and undertake a research project.
This module evidences how buyer behaviour plays an essential role in marketing strategy. You consider how marketers use consumer insights and behaviour theory and look beyond the act of buying to consider the entire consumption cycle, from pre to post-purchase. You explore consumer behaviour theories in relation to market consumption, viewing consumers as individuals, decision-makers and social beings, and discuss the wider implications of living in a consumer society.
Marketing strategy involves key marketing decisions such as managing customer heterogeneity, customer dynamics, marketing-based sustainable competitive advantage, and resource trade-offs. This module trains you on the fundamental frameworks, processes, and analysis tools for developing and implementing marketing strategies to make informed marketing decisions. Such decisions, followed by actions, help firms build marketing-based, sustainable competitive advantages to create value for stakeholders.
Explore the foundational principles of marketing as an academic subject and practice, by considering marketing from different perspectives including consumer behaviour, the marketing mix perspective, services marketing, retail and place marketing, marketing communications, ethical marketing, and global marketing.
Build the academic, research and professional skills needed to succeed at postgraduate level and beyond. This module supports your transition to master’s study by developing independent learning, research and critical thinking skills, alongside ethical and effective use of AI as a learning tool. You’ll also enhance your employability and professional practice, gaining the confidence and capabilities required for graduate-level roles and advanced academic work.
