University of Exeter

Gain advanced knowledge and skills in digital marketing and social media management Learn how social media and digital platforms are used in contemporary business settings to drive sales and

Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovationBetter understand the

The MSc Marketing and Business Analytics offers a dynamic curriculum that blends core marketing theory with advanced analytical techniques. By developing your ability to collect, analyse and

This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty. Throughout

Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovationBetter understand the