Our research in Marketing encompasses work on: consumer psychology digital marketing social media adoption and usage sustainable and societal marketing non-profit marketing marketing strategy and
You can study for your choice of degrees within any of our research areas:Consumption, markets & societyBusiness innovation & networksServices marketingStrategic marketing &
Doctoral candidates pursue original research with the goal of making a significant contribution to knowledge in, and understanding of, their chosen field. As a postgraduate researcher you can become
The MPhil in Strategy, Marketing and Operations (SMO) is an intensive nine-month programme that prepares you for continuation to the Cambridge Judge Business School (CJBS) PhD in the fields of
The PhD in Marketing and Retail enables students to undertake research in a broad range of topics. Students often conduct their research in collaboration with industry, charities, and governmental
OverviewAbertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.We are
2 Year Full Time
