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Brand management is a niche within the field of marketing that focuses on using strategic assessment, specialised techniques and creative thinking to sustain and enhance the prominence, trust and popularity of a product or brand.
Postgraduate students in brand management may draw upon areas such as business, marketing, communications and design to develop themselves as leading professionals in the industry. Fashion, luxury goods, corporate and digital are just some of the most prominent sectors that seek out talented brand managers.
There are over 40 different postgraduate programmes at 30 universities to explore in brand management available in the UK.
You’ll usually need an undergraduate degree in any subject or substantial experience in brand or marketing for your application to be considered.
Postgraduate courses in brand management typically cover topics including brand strategy development, market research, brand identity creation, brand positioning, consumer behaviour analysis and crisis management.
Gaining a postgraduate qualification is likely to help your career prospects and earning potential by increasing your skills and knowledge needed in a senior brand management or marketing role. Participating in the course may also help provide valuable connections and new networking opportunities.
Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an Read more...
Our master's in Luxury Brand Management will enable you to blend design thinking and innovation models to redefine the luxury sector for Read more...
This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an Read more...
Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have Read more...
This MSc Strategic Marketing with Brand Leadership is designed to develop master’s level knowledge and skills within the branding Read more...
Develop the strategic, creative and analytical skills needed for success in advertising and brand management.Key course content Read more...
Our Design and Branding Strategy MA degree focuses on using design to address key issues in branding. It examines how design thinking can Read more...
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.You Read more...
Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge. You know the Read more...
Challenge your creativity, be inspired, and create meaningful campaigns that stand out from the crowd with this PgDip in Advertising, Read more...
International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite Read more...
Designed for people looking to launch or progress their marketing career, this CIM-accredited masters degree will develop your knowledge of Read more...
Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and Read more...
On MA Graphic Branding and Identity, you’ll explore the strategic thinking underlying brands and look at how that strategy can drive Read more...
This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an Read more...
Cities, regions, and countries have, in the post-pandemic era, significantly ramped up their capacity in marketing, communications, Read more...
This MSc Strategic Marketing with Brand Leadership with Placement Year is designed to develop master’s level knowledge and skills within Read more...
In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most Read more...
Our Digital Design and Branding MSc degree is a modern, hands-on course that combines digital technology and creative design. It has been Read more...
Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge. You know the Read more...
